MISSION

At TrueNorth, our mission is to help business owners grow with clarity, confidence, and purpose.

We believe that every owner, CEO, or executive team founder deserves access to seasoned financial leadership, especially during the moments that define their business. We’re here to simplify complexity, solve real problems, and serve as a financial compass for leaders building something meaningful.

The focus is on practical financial leadership that supports better decisions, not unnecessary complexity.

Who We Are

At TrueNorth CFO Solutions, we’re more than spreadsheets and forecasts, we’re strategic partners who help leaders make smarter, more confident decisions.

We bring decades of real-world CFO experience across industries and growth stages, paired with a practical, grounded approach. We don’t just advise, we listen, roll up our sleeves, and meet leaders where they are.

We believe finance should support leadership, not get in its way. Whether you’re navigating a tough decision, preparing for change, or trying to gain clarity, we help reduce guesswork and move organizations forward with confidence.

Client Testimonials

  • Carli Feinstein, Managing Director, Craft & Commerce

    “We've loved collaborating with you and learning from you throughout this process. I truly appreciate how willing you've been to dig in to both the detail and the macro - to assess and advise on near and long-term improvements for financial operations, resourcing, processes, and technology while simultaneously crafting a more simplified way to structure the P&L that provides more visibility into our financial health to enable better decision making.”

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    David Wolk, Owner and Executive Chairman of Goodway Group, Inc

    “I had the pleasure of working with Mark during the most successful 17 years in my company’s 96-year history.  We experienced double-digit compounded growth in nearly every one of those years and Mark was instrumental in making that happen.

    He’s much more than a CFO.  Mark is a problem solver, a growth partner, and someone who adds value to any conversation whether it’s Finance, HR, legal, IT, Marketing, M&A, or overall strategy.  And above all, he’s a great human being and a joy to work with.”

  • Coming Soon

Contact us

If you’re looking for clearer financial insight, better planning, or experienced CFO perspective, I’d welcome a conversation.